X-Rated: The Ads They Couldn't Show

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

Super Size Me 2: Holy Chicken!

Muckraking filmmaker Morgan Spurlock reignites his battle with the food industry — this time from behind the register — as he opens his own fast food restaurant.

The Real Saatchis: Masters of Illusion

Featuring interviews with Sir John Hegarty, Lord Tim Bell and Robert E. Jacoby, The Real Saatchis: Masters of Illusion chronicles the rise and fall of Britain's largest advertising agency,

The Secret of Selling the Negro

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Česká reklama: Úsvit kapitalismu

Superette Story

A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.

Pitch People

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

The Atomic Cafe

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Juzo Itami: The Man with 13 Faces

A documentary about the legendary Japanese filmmaker.

Espacio gratuito

Political spots are a genre with its own rules, continuities and ruptures. This film explores different visions of Argentina constructed by publicists and candidates faced with the task of seducing voters.

How Chee!

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Advertising and the End of the World

Focusing directly on the world of commercial images, Sut Jhally asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim -- happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?

Das Plakat - Die Geburt der modernen Werbung

Advertising: Colorful and projected on a large scale. The new era begins at the beginning of the 20th century in Berlin, Munich and Vienna. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger put the products of industrialization in a new light: cars and cigarettes, fashion and cosmetics. The story of the three exceptional graphic artists and how their poster art revolutionized advertising.

The Secrets of Coca-Cola

The Light Bulb Conspiracy

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

Savons, attention terrain glissant

Programming the Nation?

Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.

Mea Maxima Culpa: Silence in the House of God

Alex Gibney explores the charged issue of pedophilia in the Catholic Church, following a trail from the first known protest against clerical sexual abuse in the United States and all way to the Vatican.

No Half Measures: Creating the Final Season of Breaking Bad

A documentary about the making of season five of the acclaimed AMC series Breaking Bad.

Marvel's Behind the Mask

A documentary special that explores the power of identity behind the iconic superheroes we know and love today. These legendary Marvel creations and stories have not only reflected the world outside our window – they have become a reflection of our own identities and who we truly are.

As I Was Moving Ahead Occasionally I Saw Brief Glimpses of Beauty

A compilation of over 30 years of private home movie footage shot by Lithuanian-American avant-garde director Jonas Mekas, assembled by Mekas "purely by chance", without concern for chronological order.

Come See Me in the Good Light

In an intimate and joyful story of love in the face of loss, celebrated poets Andrea Gibson and Megan Falley find strength—and unexpected hilarity—in what might be their final year together.

Avatar: The Deep Dive - A Special Edition of 20/20

An inside look at one of the most anticipated movie sequels ever with James Cameron and cast.

Seduced and Abandoned

SEDUCED AND ABANDONED combines acting legend Alec Baldwin with director James Toback as they lead us on a troublesome and often hilarious journey of raising financing for their next feature film. Moving from director to financier to star actor, the two players provide us with a unique look behind the curtain at the world's biggest and most glamourous film festival, shining a light on the bitter-sweet relationship filmmakers have with Cannes and the film business. Featuring insights from directors Martin Scorsese, 'Bernando Bertolucci' and Roman Polanski; actors Ryan Gosling and Jessica Chastain and a host of film distribution luminaries.

Harmontown

A comedic, brutally honest documentary following self-destructive TV writer Dan Harmon as he takes his live podcast on a national tour.

Beyond the Mat

A heartfelt documentary focusing on the day-to-day lives of professional wrestlers, some on the rise, some on the wane, and others fighting for their lives.

Avatar: Creating the World of Pandora

The Making-of James Cameron's Avatar. It shows interesting parts of the work on the set.

Showrunners: The Art of Running a TV Show

“Showrunners” is the first ever feature length documentary film to explore the fascinating world of US television showrunners and the creative forces aligned around them. These are the people responsible for creating, writing and overseeing every element of production on one of the United State’s biggest exports – television drama and comedy series. Often described as the most complex job in the entertainment business, a showrunner is the chief writer / producer on a TV series and, in most instances, the show’s creator. Battling daily between art and commerce, showrunners manage every aspect of a TV show’s development and production: creative, financial and logistical.

Joker: Put on a Happy Face

Featuring interviews with filmmakers and industry legends, discover the origins and evolution of The Joker, and learn why The Clown Prince of Crime is universally hailed as the greatest comic-book supervillain of all time.

For the Love of Spock

The life of Mr. Spock, as well as that of Leonard Nimoy, the actor who played him for almost fifty years, written and directed by his son: Adam.

The Curse of the Dragon

A 1993 documentary film about Bruce Lee. The film includes interviews from some of his fellow students and opponents who worked alongside him in his movies.

My Mom Jayne

Through deeply personal interviews with her siblings and an examination of the photographs, letters, and belongings left behind, Mariska assembles a new portrait of her mother Jayne Mansfield, an extraordinary and complex woman.

Harry Dean Stanton: Partly Fiction

An impressionistic portrait of the iconic actor Harry Dean Stanton comprised of intimate moments, film clips from some of his 250 films and his renditions of American folk songs.

I Am Heath Ledger

The life and career of an actor, artist, and icon. His own journey through his own camera.

A Toxic Love Story

A string of threatening emails escalates into a revenge plot involving a newly married US marshal and his ex-girlfriend.

Directed by John Ford

A documentary about the life and films of director John Ford.

Naqoyqatsi

A visual montage portrait of our contemporary world dominated by globalized technology and violence.